For Ethical Merchants

Your business already makes a difference.
Let DIANA elevate it.

Join a curated network of ethical businesses whose every transaction quietly funds animal protection automatically, transparently, and at no extra cost to your customers.

What You Get

Built for ethical businesses

Free Ethical Listing

Your business is listed in the DIANA Explore directory, a curated, searchable network trusted by values-driven advocates globally.

Automatic Impact Attribution

Every purchase is traced. Customers see exactly how their spend at your business helped an animal, building deep brand loyalty.

Storefront Management

Control your merchant profile, menu/collection, pricing, and promotions all from within the DIANA platform.

Promotions System

Run time-limited offers or exclusive deals visible to your advocate network and across the Nexus global pulse.

Supporter Feed Visibility

Your business appears in advocate supporter feeds every time a purchase supports a sanctuary for organic, authentic reach.

Verified Ethical Badge

The DIANA Ethical Merchant badge signals your commitment. Displayed on your profile, in receipts, and in advocate impact reports.

The Pledge

Simple. Automatic. Meaningful.

01

Set your pledge

Choose your commitment: minimum 5% of every sale. You can go higher. Many of our partners choose 10–20%.

02

Sell as you already do

No change to your existing checkout flow. DIANA integrates with QR payment and direct item selection.

03

Funds flow automatically

Your pledge is calculated and distributed to sanctuaries each cycle. It is transparent, traceable, and automatic.

Apply

Ready to join?

Tell us about your business. We'll reach out within 48 hours.

We review every application manually. We'll get back to you within 48 hours.